Research evidence suggest small businesses that engage in the strategic planning process are more competitive over longer periods of time. This module presents successful models, methods and techniques of strategic planning. Strategic planning is a thoughtful approach to the development and growth of your business.
Participants will be introduced to methods of analyzing business environments and choosing among alternative strategies. Participants will learn to assess factors both internal and external to the organization that influence strategic planning and creating competitive advantage.
The importance of strategic planning.
The strategic management process.
The benefits of good strategic planning.
The role of intuition and a firm’s culture in the strategic planning process.
How to apply competitive advantages.
Know advantages and disadvantages of entering global.
